I have found two interesting articles about television model. Both sets the question mark to the functionality and relevance of the traditional television viewing model. ICM surveyed 2070 for BBC on their online/mobile video viewing habits vs television viewing. The research results can suggest that online video can erode television. YouTube and similar websites are the new channels that allow people to watch and share videos online. There is still minority choosing the small PC or mobile screens over television, however the increasing popularity of online viewing should be alarming for the traditional broadcasters and they need to find the ways how to use it if they don't want to be left behind.
And Michael Stickel from The Ubergeeks asks very relevant question Why isn't all TV on demand?. Nowadays audience is more loyal to specific TV shows, series than to TV channels itself. Why then not to allow people to access their favorite programs whenever they want and capitalize on it?
