The End of TV Spot as We Know It?

Blendtec is the producer of blenders. At the first company as many others on the market. They produce blenders, like Braun, Philips, and so on.
But one day company's CEO got an idea, idea that made a difference - he decided to video the tests of blender and put them on YouTube.
The videos are the mix of Jackass and TV Shop. They don't blend morning fruity shakes, but Cola cans, credit cards, and many other things you'd never dream about putting into your blender. After a couple weeks videos were viewed 5 million times, people faved it and commented it thousands of times. In other words, people love the blender.
Interesting is that the total cost of the YouTube campaign is $50.000. Impressive! I am sure lots of those views will translate into sales.


You can see all videos here

I like Blendtec idea and mixing the reality of television spot by adding the TV shop touch with Internet. It is brave and fresh approach, that definitely differentiates the brand. Blendtec can easily fill out the gaps in Marty Neumeier's sentence:

              "Our brand is the only BLENDER that CAN BLEND RAKE HANDLES AND CREDIT CARDS."

Via Scobleizer

Tags: Blendtec, Youtube, Video, TV shop, branding