Year 2006 is coming to an end and it's a period of roundups of the past and time when we try to foresee the future trends and developments.
Last week David Armano asked readers of his blog:
What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?
Many responded with very interesting and insightful views, which David Armano put into a very neat presentation.
The year 2006 was very fascinating. It was the year of the sharing and socializing in the online world.It was the year when consumer got the power and the important voice in the marketing discourse and was claimed to be number one on the Who Matters list.
For me 2006 was the year of blogging, sharing my thoughts, participating in the online blogshpere, meeting fantastic people and re-discovering the online society. In 2000 I wrote my thesis about Internet as a Source of Power and I analyzed chatrooms, discussion groups as the new enhacement of the social discourse. 6 years later, we
are talking blogging, MySpace, YouTube, Second Life and many others - sharing, participating and communicating in various forms that involves millions. And I don't even dare to think what would happen if one day someone took Internet from me :-)
2006 was very fascinating year and I can only wish 2007 was so great! But I am sure the consumer's power will continue on growing and will initiate the interesting changes and developments.
