That's pretty hilarious business I am working in. :-)
“Problem: The bank is losing many of its retired clients. The main
reason for this is their death. Objective: get those clients back.”
(Agency, extracted from a brief)
“I call you because I’m watching the ads with the client and I’ve just realized I don’t understand them either.”
(Agency, Account Executive, calling in the middle of a presentation)
There are more gems like those above on AdVerbatims blog. Very entertaining.
