According to the "Mediascope Europe 2006 Study," Europeans are avid online buyers.
- 78% of European Internet users shop online
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they spend an average of € 750
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buy 10 items online over six months,
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there is 11% increase in online buying year over year
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online shoppers in the UK and Scandinavia spend and buy the most goods online
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Germans are online bargain seekers, buying a higher number of items at a lower cost
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62% German online shoppers and 49% online shoppers in UK visit auction sites at least once a month (European online average of 41%)
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mobile phones top Europeans' online shopping list
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mobile phones had the largest growth in conversion rates year over year, growing at 23%, followed by music downloads, car accessories and home furnishings
via eMarketer
Tags: online buying, shoppers, Europe, Internet
