Going with the Flow - Marketing and Zen

A Taoist story tells of an old man who accidentally fell into the river rapids leading to a high and dangerous waterfall. Onlookers feared for his life. Miraculously, he came out alive and unharmed downstream at the bottom of the falls. People asked him how he managed to survive. "I accommodated myself to the water, not the water to me. Without thinking, I allowed myself to be shaped by it. Plunging into the swirl, I came out with the swirl. This is how I survived."

You , as a marketer have to accommodate yourself to life and get used to dealing with your users, consumers, clients. You must learn to cooperate and respect.

It is you, who has to adapt, people cannot change for you, just because you want it. If you try to fight or control the market and people who constitute it, they will backfire. You should become ONE with your market in order to survive. You are not Almighty, the power is constantly shifting towards consumers, it is time to accept it and go with the flow, not to resist it.

Image from Gapingvoid

Tags: Marketing, Zen, Going with the Flow, Consumers, Cooperation, Respect