I was just fitnessing my brain and soul to put communication strategy and plan for the campaign against skin cancer, boxing with the idea of how to make avoiding sun a cool thing.
I took a short inspirational break with googling and I ran across the Art of Quitting site. 
It is a creative platform for smokers, it gives them the place to find and share the
inspiration to quit smoking. The site is about motiviting yourself and others via sending quitting statements.
Excellent idea, there is a huge viral potential in it. And such a help for people who would like to quit.
Just spread the word about the project!
I got my dose inspiration. Back to work!
