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March 2007

March 19, 2007

"User Revolution"

Piper Jaffray has published the report "User Revolution". They not only foresee the global online advertising revenue to reach $81,1 billion by 2011 and expect "a significant rise in prominence of the Internet as a major content consumption and marketing medium.". And it's believable when you look at the chart below.

via Influx

There are more people who would give up TV on behalf of Interet. The number increased with 54% within the last 5 years. Internet takes very important place in people's lives as it gives them the bigger versatality and more control.

You can read more about report here or order it here.

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March 18, 2007

Perfect Pictures for Imperfect World

Very moving commercial. It looks like a social campaign but you get disappointed in the end when you discover that it is just an advertising for photo company. However it looks like they know how to take photos and make the world more perfect than it is...

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March 17, 2007

Hot links

I've been a little disconnected for a couple of days so now I try to catch up and I can see that you guys out there in the big wild world are doing lots of great job and campaigns. Here are the best of ...Enjoy and become inspired :-)

Are you in mood for love? Are you feeling emotional? Yes, than you must visit Nokia L'amour site. It is beautiful and very emotional. You can create and feel emotions, but also take a look at jeweler collections designed by Polish artists. Site is available both in Polish and English... Feel the love! Nokia sends love in the air.

Or are you rather in a mood for a wild ride? So I guess you should try Volksdragon. Absurd and fantastic promotion of Eragon DVD movie and have fun pimping your Volksdragon vehicle. It's better then movie itself ;o)

It is never to late to get a glass of milk. When you have lots of time, you can try this - it takes ages to download - the game about a glass of milk...I don't know exactly as it is still loading. But I guess it's worth waiting, as it looks very cool.

 

In the end you can drop by Henry Needle, the charming and very English tailor. He can fix you with some useful pockets for every occasion. Entertaining. Of course pockets are designed for your Nokia N95.

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March 12, 2007

Air Force Ones Honored with Music Video

Culture matters and you can't create effective or meaningful advertising without understanding and being part of the culture. Advertising is the part of the cultural discourse we, people are having both on conscious and unconscious levels.

Nike has proved once more that  they do understand it and used the fresh story telling to commemorate the 25th year anniversary of Nike's Air Force 1. Kanye West, Nas, Rakim and KRS-One perform a new, Rick Rubin-produced original song (remixed by Premier).

The Air Force 1 sneaker isn't just whatsoever shoe, after being released in 1982, it has become a staple of fashion amongst Hip-Hop'ers and some like Nelly's sang about it ( "Air Force One's.").

Read more about Nike commissioning the song in honor of its Air Force One her.

Who would need traditional advertising after such an impressive concepts? :-)

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March 05, 2007

"The World As I See It" - Inspiration for the Coming Week

"The World As I See It" - Essey by Albert Einstein

“How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he senses it. But without deeper reflection one knows from daily life that one exists for other people — first of all for those upon whose smiles and well-being our own happiness is wholly dependent, and then for the many, unknown to us, to whose destinies we are bound by the ties of sympathy. A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving…

“I have never looked upon ease and happiness as ends in themselves — this critical basis I call the ideal of a pigsty. The ideals that have lighted my way, and time after time have given me new courage to face life cheerfully, have been Kindness, Beauty, and Truth. Without the sense of kinship with men of like mind, without the occupation with the objective world, the eternally unattainable in the field of art and scientific endeavors, life would have seemed empty to me. The trite objects of human efforts — possessions, outward success, luxury — have always seemed to me contemptible.

“My passionate sense of social justice and social responsibility has always contrasted oddly with my pronounced lack of need for direct contact with other human beings and human communities. I am truly a ‘lone traveler’ and have never belonged to my country, my home, my friends, or even my immediate family, with my whole heart; in the face of all these ties, I have never lost a sense of distance and a need for solitude…”

“My political ideal is democracy. Let every man be respected as an individual and no man idolized. It is an irony of fate that I myself have been the recipient of excessive admiration and reverence from my fellow-beings, through no fault, and no merit, of my own. The cause of this may well be the desire, unattainable for many, to understand the few ideas to which I have with my feeble powers attained through ceaseless struggle. I am quite aware that for any organization to reach its goals, one man must do the thinking and directing and generally bear the responsibility. But the led must not be coerced, they must be able to choose their leader. In my opinion, an autocratic system of coercion soon degenerates; force attracts men of low morality… The really valuable thing in the pageant of human life seems to me not the political state, but the creative, sentient individual, the personality; it alone creates the noble and the sublime, while the herd as such remains dull in thought and dull in feeling.

“This topic brings me to that worst outcrop of herd life, the military system, which I abhor… This plague-spot of civilization ought to be abolished with all possible speed. Heroism on command, senseless violence, and all the loathsome nonsense that goes by the name of patriotism — how passionately I hate them!

“The most beautiful experience we can have is the mysterious. It is the fundamental emotion that stands at the cradle of true art and true science. Whoever does not know it and can no longer wonder, no longer marvel, is as good as dead, and his eyes are dimmed. It was the experience of mystery — even if mixed with fear — that engendered religion. A knowledge of the existence of something we cannot penetrate, our perceptions of the profoundest reason and the most radiant beauty, which only in their most primitive forms are accessible to our minds: it is this knowledge and this emotion that constitute true religiosity. In this sense, and only this sense, I am a deeply religious man… I am satisfied with the mystery of life’s eternity and with a knowledge, a sense, of the marvelous structure of existence — as well as the humble attempt to understand even a tiny portion of the Reason that manifests itself in nature.”

Fount at Six Degrees of Inspiration

March 04, 2007

8½ Mile - Eminem Meets Fellini

I like mashups. It's about mixing different things, like, songs, videos or websites. You Tube is flooded with mashup videos, and you could think that there is nothing easier than mix things together. Most of mashups are mediocre and not interesting at all. In order to create a good mashup you need a huge dose of creativity and imagination, you need to overcome the boundaries and see the possible connections between the opposite worlds. Here is the example of the best mashup ever! My favorite  Federico Fellini's  "8½" movie with Eminem music. It sounds very strange and hard to imagine the poetic, full of fantasy and dreams world of Fellini's films and harsh, and to put it nicely, not so sophisticated hip hop music. But the effect is amazing, see yourself.

I think it is fantastic there are people who can be so creative and spend their time on mashing up the old with the new. Mashups are the part of the modern culture where all boundaries becomes more and more liquid, everything is allowed and everything depends on the context.

If you would like to try to mash yourself, here are the 5 ways to mix, rip and mash your data.

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