Piper Jaffray has published the report "User Revolution". They not only foresee the global online advertising revenue to reach $81,1 billion by 2011 and expect "a significant rise in prominence of the Internet as a major content consumption and marketing medium.". And it's believable when you look at the chart below.
via Influx
There are more people who would give up TV on behalf of Interet. The number increased with 54% within the last 5 years. Internet takes very important place in people's lives as it gives them the bigger versatality and more control.
You can read more about report here or order it here.
Tags: Piper Jaffray, User Revolution, Internet, TV
