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Nokia's latest campaign for N95 features touch screen games built into the bus stops in London. Good idea and "time killer" application for people waiting for the delayed buses :-)
Via Wired
Tags: Nokia, outdoor, advertising, interactive, game
Today, Jalipo, a new online distribution network for high-quality TV and video content, launched in London. Jalipo aims on being an alternative to YouTube. It offers live events, TV channels, movies on-demand in pay-per-minute credit service called J:Credits (for example, 10 British Pounds buys 1550 J:Credits - the full length movie "costs" 783 credits and 1 hour of Euro News "costs" 150 credits).
Jalipo allows more control over the content to the rights owners and "This is absolutely not for user-generated content. If you were
looking to put us into the marketplace, I would put us at the other end
of the market to YouTube. This is rights protected, territory
restricted and monetized every minute." said Jalipo's chairman, the former president of Sony Europe Chris Deering.
The online network's launch partners include France24, BBC World, GP Masters and Al Jazeera English among others.
It is a very interesting concept with a reasonable price. It will definitely find its audience among those who are interesting in and are willing to pay for live experiences, instead of making o with archived content.
via MarketingVox
Zen is inspiring and full of wisdom. I love reading Zen stories over and over again. Every time I read them I discover something new. Reading Zen opens your eyes to the other side of things. I got an idea of applying Zen stories to communication planning. Here is the first story.
A Cup of Tea
Nan-in, a Japanese master during the Meiji era (1868-1912), received a university professor who came to inquire about Zen.Nan-in served tea. He poured his visitor's cup full, and then kept on pouring.
The professor watched the overflow until he no longer could restrain himself. "It is overfull. No more will go in!"
"Like this cup," Nan-in said, "you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup?"
When we do enter the communication planning process we hire not only our experiences from the past but also our beliefs, point of views, which usually are our personal opinions. It means that we are not able to see beyond. We look at the brief as it was the same old story and the same way we work on communication strategies. Emptying our cup of teas means getting out of expert role and becoming the curious kid. We need to empty our cup of tea to see that there are other ways of approaching the problems and achieving the goals. And empty cup is the only guarantee we dare to try something new.
Don't worry, I don't want to get rid of your inner expert and all wisdom you have gathered through you life. After "empty cup" phase, you need to put expert disguise on again and evaluate what you have found out in your empty cup. Hopefully your expert is open minded and don't slaughter all great and innovative ideas at once ;o)
Tags: Zen, communication, open mind
You watch tasty commercial, the look of the juicy burger makes you drool. You get hungry. You can't wait, you have to eat it. You image biting the delicious beef. You put on your snickers and run to the "bigmac" place...and you get this
Disappointed? Hmm...kind of.
The project Fast Food: ads vs. reality shows the gap between the food we are presented to on the screens and the food we are served in reality. Hmm, I must say reality bites. It reminds me about the movie with M. Douglas "Fall Down", he pulled the gun out when he was served he floppy sandwich that had nothing to do with one the picture.
Via Chroma
"Le Grand Content examines the omnipresent Powerpoint-culture in search for its philosophical potential. Intersections and diagrams are assembled to form a grand 'association-chain-massacre'. which challenges itself to answer all questions of the universe and some more. Of course, it totally fails this assignment, but in its failure it still manages to produce some magical nuance and shades between the great topics death, cable tv, emotions and hamsters.
The film is a co-production with Karo Szmit. Narration is by Andre Tschinder. The diagrams are inspired by the site indexed.blogspot.com created by Jessica Hagy."
It is very poetic and romantic story of our lives, hopes, dreams and regrets caught in power point... I simply love the way power point was used and transferred into philosophical tool. Authors claim it was failure, but maybe it is the right way you can reach the office rats and power point lovers ...show them life, and meaning via charts.
My favorite "slide" is this one:
I guess I don't need to say anything more. See yourself and get a few serious thoughts about your life and types of virgins you met on your way.
Visit Le Grand website. You can also find here lots of other interesting works.
Talking about power point, you should also read Seth Godin's post about Really Bad Powerpoint
Tags: power point, Le Grand, video, life, Clemens Kogler
Wireless future according to Intel ...it lets you be. Funny enough, all phone devices look like iPhone :-)
Tags: wireless, intel, future, communicaiton
Fantastic example of guerilla campaign for Teenage Mutant Ninja Turtles movie in Brazil.. It is some kind of 3D projection. It looks amazing and definitely attracts attention. I like to see the people on the streets taking pictures of the projection with their mobile phones ...they will probably send the photos to their friends, post it on Internet, make the campaign roll out from one place on the earth to thousands of people around the globe...like virus. That's the beauty of today's marketing - influential people influence other influential people over and over again.
It is an old commercial but I was grabbed by the magic music. Just sit comfortably down, relax and let Laura release you....
Tags: advertising, music, Saab, Laura Sweden
eMarketer forecasts that the total number of mobile TV and video subscribers globally will rise from 40 million in 2006 to over 750 million in 2011...
A
..and worldwide paying subscribership will go up to nearly 200 million, and revenue will reach nearly $13 billion.
There is optimistic forecast I'd say and there are some money to earn.
But what interested me most in the eMarketer article was a 2006 Nokia survey that showed pretty significant differences in phone usage preferences amongst 18.35 years old. Not only the enormous gap between 46% Saudi Arabians and 3% Japanese in interest to watch Mobile TV. What caught my attention is generally very low percentage of Japanese who would like to use mobile phone to anything else but sending and receiving emails (76%).
I must admit I had a picture in my head of Japanese youth using mobile phone to everything, music, photography, TV, Internet...but to my surprise those features seams to be the way more interesting for Chinese people or Europeans.
The table below shows how important is finding the right business model for mobile services and platforms within every country / culture. Despite globalization and uniting power of Internet, the differences grow as fast as similarities.
"The trouble with marketing theorists, with all their triangles and flow charts, is not that they are wrong. They just make sense of what good marketing does instinctively but after the fact. It is instinctive marketing - marketing which is based on your beliefs and your values - that makes the biggest impact. The impression that the 'after-the-fact marketing science' gives us is that in fact these things are unimportant, but at the end of the day this is what makes a brand distinct and gives it soul"
Tessa Graham
From Mark Earls' "Herd"
The McKinsey Quarterly conducted 'How businesses are using Web 2.0' survey in January 2007 (2,847 executives worldwide, 44 percent of whom hold C-level positions). The respondents expressed satisfaction with their Internet investments so far, they see Web 2.0 technologies as strategic tools.
However, as the survey showed, companies don't follow the best-known Web 2.0 trends, such as blogs. They'd rather focus on and invest in technologies that enable automation and networking.
I seems like the companies are still very afraid of having the conversation with the consumers and opening the door for two-ways dialog. The fear of losing control is huge as top crisis manager Eric Dezehell puts it:
"The CEOs of the largest 50 companies in the world are practically hiding under their desks in terror about Internet rumors"
The companies still pretend they can avoid being the subject of discussion that is happening online between the millions of people who are enabled to say whatever they want, express their positive experiences, thoughts and feelings as well as the dissatisfaction, problems and frustrations. But the history and many bad examples showed that opposite you must fear "the venom of the crowds" as the most crushing power in the market at the moment. Today, in the world of mouse era, companies can be build and destroyed with the mouse click. The solution isn't to hide under your desk, consumers can find you there if they have to. The companies must accept the fact that even though they control their brands, there are others players in the market, who can influence the brands and change the course of the storytelling companies control.
Inspired by article in BusinessWeek "Web Attack" - it is a must read!
Tags: blogs, markets are conversation, mckinsey, controlPowered by Qumana
This is a video that was created by Karl Fisch, and modified by Scott McLeod. Globalization and The Information Age. It sets lots of things into perspective. The world is changing and we aren't always able to notice the shift.
Tags: globalization, information age, shift
Web 2.0 is ominous, it is everywhere. It touches every aspect of our life. It is even in the local supermarket near you. It is hilarious.
Tags: supermarket 2.0, web 2.0When you are tired of mails, meeting and never ending requests, take a five minutes break to kill yourself. It is relaxing and funny game.
Tags: games, 5 minuts to kill yourself
