Like virus ...

Fantastic example of guerilla campaign for Teenage Mutant Ninja Turtles movie in Brazil.. It is some kind of 3D projection. It looks amazing and definitely attracts attention. I like to see the people on the streets taking pictures of the projection with their mobile phones ...they will probably send the photos to their friends, post it on Internet, make the campaign roll out from one place on the earth to thousands of people around the globe...like virus. That's the beauty of today's marketing - influential people influence other influential people over and over again.

Tags: advertising, guerilla, Teenage Mutant Ninja Turtles