I had a couple of free days and I took my Danish husband to experience the pompous Polish wedding.We had a lot of fun. However it was quite an experience for my husband and in a way the clash of cultures. It is very interesting to observe the process as my husband went from being "stranger" to being a friend. The group mechanics are more or less the same regardless geographic localization. It is us and them. Just like in the traditional thinking advertising world - it is us - advertiser and them - consumers. It indicates different interests and at first place lack of understanding. It creates the hostility and in the end split. My husband managed to win the hearts of locals, it took him a couple of vodka shots, so he became integrated. Unfortunately such a positive development doesn't take the place between advertisers and consumers too often. Advertisers don't seem to be willing to share their vodka with consumers. Advertiser can't talk with consumers and they tend to suffer from pathological lack of understanding of consumers. It is like a bad marriage. No common language leads often to break up. Like in the movie below.
What's interesting about the movie it's that it was created by Microsoft Digital Advertising Solutions. It is the part of their project about giving the human face to Microsoft (Bring the love back).
"We want to try and tell that digital media is not about technology but about quality of communication, about the interaction between 2 people. There is no better medium than a movie to symbolize the one-to-one communication between people, in this case between an advertiser and a consumer.”
It is great movie, it shows how wrong things can go when communication is one-way, when dialogue is excluded. I think we should see that movie over and over again and share it with out colleagues and clients to avoid talking at people in a "top-down" way and not listening. The movie reminds us we are working in people's business.
There is only one thing that bothers me. Even though I love the movie, I can't stop thinking Microsoft plays the husband (advertiser) role. :-) I can't help.
Anyhow, well done!
via Logic + Emotion