We are not only belong to a herd, one of our biggest needs is to belong to a herd. The belonging need can be used in many different ways, for example in 'crowdgaming'. It may sound ridiculous but you can get a crowd of people sitting in cinema to act as joysticks.
Idea was created by SS+K in collaboration with Brand Experience Lab for msnbc.com. The idea is groundbreaking - there are motion sensors placed in movie theater that tracks people movements and control the game. It is fascinating to see the herd in action when all people join the fun and become 'crowdgamers'.
Talking about gaming, I've also find this video - from Japan TV. It is also some kind of crowdgaming, there are no technological gadgets, just people and some bricks. It is called 'human tetris'. It is pretty entertaining. There is something surreal in the Japanese TV shows.
The need of belonging is stronger that the fear of being / acting ridiculous.
Tags: crowdgaming, herd, belonging
