So I've changed the job again. After 6 months at Carat I've been offered to join Vizeum as a strategic planner and to be a part of team that goal is to create the different media agency in Danish market, agency that goes beyond traditional thinking. It is a great and very challenging opportunity. I am going to work with fantastic people who has tones of enthusiasm and great ideas. I am sure we can make a difference and break through the wall of "reach and frequency" thinking.
Vizeum represents the new approach to media planning, it's about consumers experience and creating the brand stories together with consumers, not buying the media space for brand stories on TV. Vizeum's communication planning starts at understanding the motivations that drives people's behavior.
It's going to be exciting!
Tags: Vizeum
