Social Hallucinations

Graffiti - The New Way

My colleagues has done a great campaign when launching IN2U - the new scent from Calvin Klein - in Denmark. It is illegal to do graffiti, so they have made ... graffiti by cleaning the dirty walls in first place.... tricky and fabulous idea.

Tags: advertising, graffiti, IN2U, Calvin Klein

McLuhan on Media

I remember reading McLuhan for the first time at university, many years ago. It was incredible journey to see how ahead of his times he was. Fascinating thoughts and there is still a lot we can learn from him. The global village is reality and we need to understand how to live in it.

Lately I have run across the movie on YouTube with the clips of interviews with him. And I liked the best the last minute when he says that many of us fear to stand in the frontline. We prefer to stick to the good, old times, just because it's safer. These words are so actual. We fear the new things, we fear the challenges the new media order brings. Even though we want to be different and creative, and earn lots of money by getting people to buy our products and services, we still prefer to believe there is the link between GRPs and advertising awareness. But such an attitude doesn't bring us any closer to the success.

We don't have to be ahead of our times, it is enough to live in the present.

Tags: communication, McLuhan

Power Point Hell

The holy power point, we feel almost naked when going to meeting and not having a couple of slides with us. Slides with bullets, lots of text and cliparts. We sit around the board and everyone is reading, no one is listening. There were so many bad things said about power point culture. Some shows how limiting power point can be. Some laughs at typical power point presentations mistakes.

And others are just getting through with the message by making engaging and simple presentations, like this one - Meet Henry. One of the best pitches I've seen.

Tags: power point

Quote of the Day

"Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow."

                                                                                                                                                                                     William Pollard

Addiction

I have been living without Internet for the last couple of days because my dear Internet provider Cybercity is not only slow at sending me the new wireless router but tries to convince me that my connection is not working because of the too long cable. I am not too much into cables, routers, modems and such technological chat, although I feel that it is absurd to claim that I have too long cable! Whatever. I hope I will receive my new gear today and can be ON again at home. I must admit I was kind of surprised how I was influenced by being OFF over the last weekend. Yes, I was kind of restless. I filled my days with lots of activities: yoga, reading, catching up with the last issues of Vanity Fair and Monocle, taking naps, walks, tennis. movies and long discussions with my husband. Even though I had no time or need of going online, I felt uncomfortable not having the possibility to. I was almost terrified by the thought that someone (or too long cable) could take Internet away from me...forever. My hands were shaking and I was looking with tears in the eyes on my laptop,  I'd swear it seemed to be sad too ;-). How would I get information, be inspired, book court for tennis and buy books. Arghh. Scary thought. I realized how many things I do via Internet, and how much time I can save. Internet has become the important part of my life and helps me not only to communicate or provides me with information but also allows me to organize many things in simple, convenient and fast way. And I want it back NOW! :-)))

Tags: internet

Social Media Invades City Space

The CityWall in Helsinki is the fantastic example of social media and its integration into real city life. This is the new dimension of social media being presented in social space.

The CityWall - huge multi-touch display screen placed in the center of Helsinki. It displays the pictures and video taken by citizens at different events taking place in Helsinki.

Pictures / videos can be send via email, mobile phone or directly from Flickr and YouTube if tagged Helsinki. People can approach screen and interact with it by touching the screen and rearrange and navigate displayed media.

According to The CityWall developers, project has 3 main objectives:

- to create Awareness and Presence of City Events where passers learn about anniversaries, events and festivals

- to support active visitors and social media motivating users to actively and collaboratively make sense and play with media

- to deliver a platform for Media Literacy which can deliver rich media experiences to the widest audience

I really like the idea of taking the social media experience out of our rooms, offices into the street and giving the opportunity to experience the social media in the public space. It is where social media become even more social and reach people who don't have the foggiest idea what YouTube is. The CityWall brings social media to the people.

Tags: the CityWall, Helsinki, social media

iPhone Ads

Here are the TV commercials for long awaited iPhone. They are very simple and show how functional iPhone is. Many says iPhone is not as technologically advanced as its competitors available on the market. Personally I don't think it should be a disadvantage. After all most people use mobile phone to call :-)

Tags: iPhone, advertising