"I think you'll see a fundamental shift in the balance of power towards individuals. Individuals will declare what kinds of vendors they want sponsoring their content, and then those vendors will have the privilege of appearing, discreetly, around the user's content. There will be much less "advertising" and much more communication to interested customers. Advertisers will have to learn to listen, not just to track and segment customers. So the message to marketers is...
... If you can't sell your product (assuming it's already in the market), fix the product! Don't try to change the situation by advertising."
Tags: Esther Dyson, Consumers, Advertising, Communication
