“The Science of advertising is so far advanced it is impossible to foresee further developments.”
- said Samuel Johnson 230 years ago.
I could say the same in 2007, in the era of the power consumers with free and unlimited flow of information.
We have moved from being the product delivered by TV to creators and producers.
But what's the future for the consumer who is everywhere, who is anybody, who knows everything. Will it be scary and "googlized"?
Or maybe there will be no advertising anywhere except...in our dreams....
Tags: future of advertising, consumer
