Social Hallucinations

What's Brand? Quote of the Weekend.

"Your brand isn't what you say it is. It's what Google says it is."

Chris Anderson

Tags: brand, Chris Anderson, Google

Data Should Lead to Understanding

comScore published the results of study on the expansion of social newtorking sites across the world.

The data shows huge growth of sites like Facebook or Bebo. The numbers confirm that hype aout social networking that has been present in blogpshere for some time, translates into millions of real people visiting the social sites.
It is interesting to look at the numbers but they aren't enough and they don't tell us anything about social networks. The numbers don't tell what lies beneath. They don't answer crucial questions why and how. They don't get us any closer to understanding.
The number of users isn't sufficient when we talk about measurment the new social media. What constitutes the popularity of those sites isn't the number of visitors.
We hear so much about changing world, about new rules of marketing, or death of marketing but still we are stuck in the world of old metrics that are applicable for traditional top-down communication. It will be hard to change the way we work and communicate with consumers, when we don't change the way of thinking and begin to measure to achieve understanding. The new words and fancy terminology will not change the way we act and think. It'd rather happen the other way, together with the meaningful shift in thinking, solutions finding, the new words will arrive.


Tags: social media, marketing, comscore

We are living in exponential times

Advertising that Makes a Difference

Outdoor advertising is present in all cities. We are used to them as the part of city landscape and rarely they attract our attention. Many brands fail also in creating the brand image via outdoor.

Nedbank, southafrican bank used simple billboard equipped with solar batteries which produce energy for the local school. This is very good example of creativity combined with social responsibility.

It is advertising that makes an effort to put the meaning into slogan: What if a bank really did give power to the power. It is not just empty words. Nedbank gives power.

Tags: advertising, social responsibility