Marketing presentations' jargon can be fascinating. Many, many worlds, and almost none meaning. I've tried it myself a couple of times, but sometimes you just simply can't resist as it adds the illusory feeling of sounding professional. In fact the marketing jargon sounds like newspeak and draws attention away from the real problems.
It reminds me of newspeak from communistic times in Poland. It was about saying a lot things sounding professional, serious and lofty but the words carried no meanings. There are lots of fantastic examples from back then. It is almost impossible to translate, but I will give a try: "every day practice proofs that fixed information - propaganda protection of our operating secures access of broad group to shaping the relevant conditions for activation", and so on, over and over again.
The effect was achieved - to blur the reality and cover the lack of knowledge or understanding. In the world of communication, newspeak is tempting.
Now you don't even have to work hard to find yourself to compose newspeak power point symphonies, you can use Marketing Bullshit Generator. Enjoy and "recontextualize efficient communities"
Tags: newspeak, orwell, marketing jargon, marketing bullshit
