I have found this new ad. I was disgusted by it. My first I though was: yuck, old burger! Then I discovered it is a commercial for McCafe. It cleared my head, sort of and I understood the concept. But I am afraid, you don't have such a comfort when you place your ad in magazine and an ordinary person runs across it. He / she will be disgusted and will move on. Minority will take their time to find out what actually it is. The idea is very good but execution misses the final touch to make it more appealing and look more like a coffee than old burger.
I have printed the ad and showed it to a couple of my friends (not from advertising business), everyone had the same reaction: "ugh, what's that?! an old hamburger! Gross!"
Via adgoodness
Tags: advertising, McDonalds, McCafe
