Apple Bummers

One brand bummers are advantage of other brand. Apple can feel it on their own skin. I must admit, I'm pretty surprised following the development of iPhone bummers. I was sure that Apple nailed it and had the passion and respect for consumers but the latest actions they've taken prove something different:

-  kind of monopoly practice - making an exclusive deal with one mobile operator AT&T.

- price drop of the iPhone by $200 - it is great news but not after you got the ambassadors of your brand to stay in line for a few days and pay full price of  $600 (I can almost hear Steve Jobs saying: "You Geek Suckers!" )

- war with hackers - unlocked iPhones become useless after software update ("He, he, suckers again")

- the new update removed also all 3rd party applications and ringtones ("You play only with toys I give you")

What about being open, what about collaboration and nourishing the most powerful of relationships a brand can get - it is ambassadors? It seems like a silly mistakes and makes me wonder whether Apple has some bigger plan. But I hardly believe it.

Some brands like Nokia are just turning Apple's bad publicity into their advantage. They've already placed posters all over New York. Clever.

Via B.L. Ochman