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October 21, 2007

Radiohead Kicks Ass

Radiohead has got people and music business talking when they've offered their latest album to download and offer people to pay for it the price they want. No label, no promotions. I've been waiting impatiently for the first results, wondering whether music fans are ready for such shift and how are they going to react. The results have proved Radio head has a strong base of fans - there has been 1.2 million downloads, average price was $8 per album sold and it brought estimated profit of about $10 million - all that in just one week.

Music industry is changing in rely to the generation FREE, people who want and expect certain things to cost nothing. Anti-pirate groups chasing them will not change anything, the new sales, promotion model can make a difference, which Radiohead is a good example of.

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