I have been sitting at focus groups with teenagers yesterday and I was pretty surprised with their advertising awareness. It was pretty exciting to hear them talking about ads and what is catching their attention. Today, I've got from my friend at Dist the link to great videos with girls explaining while ads got a flip.
I am pretty reserved to hearing people's rational analysis of ads, but those girls had very insightful comments. The whole series of videos just showed how detached from their customers advertisers are. Behind some rational words, real gems were hidden - precious insights like those two:
Videos are done by 3iying, which is an all Girl Creative agency, based in New York City, a think tank working to make better ads, products and media for other girls. Good intiative and we should watch and listen very carefully what they have to say.
You can watch all videos here
Tags: 3ying, advertising, print, girls, insights
