UPDATE!
The commercial is ready! You can see it here and it is super cool.
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Sony Bravia sets the new standards for advertising. Advertising isn't the sales pitch any more, it is not pushing the message "color like no other". Advertising is just an end product. What is fascinating is the whole process of creating advertising and hype around it. This is another example of the advertising as content (I wrote a couple days ago about FirebrandTV). People may hate advertising, but they love entertainment. Content that is King is alive and kicking. See the latest behind the scenes video on Bravia's website It shows how those cute bunnies were made.
Btw I love the black and white pictures of New York.
Tags: sony bravia, play doh, advertising
