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Great idea for helping to fight against famine - Freerice.com. It is based on simple idea: you learn words. Each time you get it right, you donate 20 grains of rice. Everyone gets something out of it. You learn more English words and people that are in need get food. The small changes matters. This is made possible by the sponsors who advertise on the site.
I am back. I hope I am back for good to blogging. The last couple of weeks I've been buried in tremendous amount of work. Building insights, crafting strategies and just getting to know in the end that there were numbers and boxes missing. Is it too much to believe that people aren't numbers. I don't think so, but some need numbers, grasping them desperately and believing they are in control because they can measure things. The fear of unpredictable will never vanish and it is natural thing. People always need something to hold on to and numbers are so tangible. I am not against numbers, I just thing that sometimes that stay in a way and encumber big ideas to come forward :-). I love sometimes to break all ties and jump into deep water to face the unpredictable. You never know where the next wave take you.
Dove vs. Axe (Lynx) ... which beauty standards Unilever is actually fighting for. Great campaign for Dove, but then completely different approach on Axe. You can't afford nowadays to be hypocritical...in the name of money. It pisses people off.
