Who's Clicking on Your Banner Ads?

According to a new study released by Starcom MediaVest Group there aren't many who click on banner ads. So called heavy clickers have huge influence on the picture - 6% of people online account for 50% of display ad clicks.

"Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Heavy clickers behave very differently online than the typical Internet user, and while they spend four times more time online than non-clickers, their spending does not proportionately reflect this very heavy Internet usage. Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers.”

What makes people click actually? The urge, the need or maybe just a curiosity. There must be a strong message and reason to evoke clicking reaction. It seems like we have some online human type that loves clicking probably for clicking sake and profound curiosity what's behind.

Tags: Internet, clicks, StarcomMediaVest