Social Hallucinations

Emotions in social advertising

There is no recipe how to create the effective social campaigns. Measuring of social campaign effectiveness is also difficult and rare. Social advertising is too important to be left out to chance.  Measuring recall isn’t enough. Effectiveness of social advertising should be measured on three levels: motivation, engagement and recall.  The higher is the motivation and engagement; the better is effectiveness of advertising in terms of generating the change.

Attention is scarce, Sex is wanted

Today, social advertising shares the same problematic as the commercial advertising:  dull sensitivity, immunity to advertising messages, scarce attention, increasing clutter and choices. Advertisers are forced to use nontraditional and sometimes controversial means in order to get through with their messages.

There are more social advertising that uses humor and sex in the fight for viewers attention. 

Read more on emotions and social advertising in my column on Talentzoo.com

Tags: social advertising, emotions, public service advertising, social ads

Apple Makes You More Creative

This is probably something that guides most of Apple products buyers, we hope for the magic and difficult to express in words aura to fall upon us and makes us more special and more creative. In fact this is not far away from the truth.

Gavan Fitzsimmons, professor of marketing and psychology at Duke University conducted a research together with his two colleagues where test subjects were shown Apple and Disney logo for 30 milliseconds - a subliminal flash that was not actually "seen" and they were respectively more likely to be creative and candid.

"Brands are almost human in representation in people's minds," said Gavan Fitzsimmons.

It means brands can also be the driver of the social influence. What does it mean for marketers, apart from the possibilities subliminal messaging brings. It means that branding and brand personality are very important as they are driving social influence and make a difference.

Read the whole article here

Photo by Miguel Ramirez

Happy Easter - The Abundance of Links

The Wisdom of Steve Jobs

35 Ways to Stream Your Life
If Facebook and Twitter aren't enough...

The Future Revolutions
The end of consumers service, self service takes over and other changes. Btw thinking of self service brings McDonalds into my mind. I do still believe good service is something that is crucial in any business.

Save the Earth
Set your alarm and wake up!

Leadership vs. management
How to win with good leadership? Turn your values into preferred behaviors.

Future Trends in Advertising by Ben Hourahine from Leo Burnett in London



Great commercial from Schweppes - slow motion creates pretty arty effect.



Amy Winehouse is fantastic singer and no matter what how descent bourgois gets incensed by her lifestyle, Amy seems to become a significant fashion icon loved by teenagers and designer like Fendi and LV.











HAPPY EASTER!

The Mechanism of Popularity

UPDATE

It can be this is one of the reasons behind the mechanism of popularity - Minds Think Alike

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We listen to the new song on the radio. We discover accidentally in the conversation with others that they've listened to the same song.. We visit iTunes and it appears there are many other people who have chosen the same song. We say, we like the song a lot. We say the song is fantastic...but it can be possible that none likes the song. It is possible that if we didn't know others liked the song, we wouldn't be interested in it at all. It is very likely that if the singer wasn't claimed to be "talent of the year", we would be less excited about her.
It is also possible that everyone the excitement, clapping hands and shouting loud is the result of the fact that others are also excited, clap hands and shout. Our excitement grows and is nurtured by others excitement. Everyone adjust her self to her neighbors, despite we try very hard to persuade ourselves and the world how unique we are, while our tastes, interests and opinions are the results of interests, tastes and opinions other people share. 




Picture by Delgoff

Tags: group, mechanism of popularity, brain, wisdom of the crowd

Disappearing Bees

Green marketing is companies darling at the moment. Everyone is talking about it and smuggling green into advertising messages. Not too many care. I've stumbled upon this site that is about helping bees that are disappearing, which will have catastrophic consequences in a long run. Just imagine, you will never taste strawberries.



Tags: hägen dazs, green marketing, disappearing bees

Beijing 2008

Those don't need any further commentary...you are either pro or against...

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Tags: Beijing 2008, Amnesty International

Successful Facebook Applications Drive Socializing

Shelly D. Farnham researched Facebook applications and what determines their success. It is very interesting what he found out - applications that become successful help its users to achieve social goals:

"In reviewing the dominant types of applications, it is clear that most of the applications are helping users achieve social goals such as improved communication, learning about the self relative to others, finding similar others, improving self-presentation, engaging in social play, and engaging in social exchanges via gifts and media. Despite its shifting demographics, Facebook is still very much a social arena in the private, personal domain, not the professional domain."




Read / buy the full report here,

Tags: facebook, applications, Shelly D. Farnham

Researcher - Be Wakeful!

Interesting post from Neuromarketing blog about the danger of asking people what they did, why they did it. Brain isn't straightforward and linear as we would like to believe. Brain likes being mischievous.So researchers should be suspicious of answers given by people asked to explain their behavior or recall the past behavior - are we hearing the truth, or The Interpreter?









Tags: neuroscience, brain, research

We Think

'We Think' by Charles Leadbeater explores the potential and the power of the mass creativity. This neat video presents the main ideas from the book. I wait impatiently for my Amazon delivery.



Tags: we think, charles leadbeater

Via Only Dead Fish

May God Bless Your Brand

So many leave out their marketing efforts to the chance, why not use prayers instead. Christvertising is here to help.

"We skip the strategic deliverables.We pass on the matrixes, the payoffs and the metrics. We ignore any viral functionality. We focus on the ultimate end-user: God. Pray, Connect, Reach"



Tags: advertising, christvertising