Successful Facebook Applications Drive Socializing

Shelly D. Farnham researched Facebook applications and what determines their success. It is very interesting what he found out - applications that become successful help its users to achieve social goals:

"In reviewing the dominant types of applications, it is clear that most of the applications are helping users achieve social goals such as improved communication, learning about the self relative to others, finding similar others, improving self-presentation, engaging in social play, and engaging in social exchanges via gifts and media. Despite its shifting demographics, Facebook is still very much a social arena in the private, personal domain, not the professional domain."




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Tags: facebook, applications, Shelly D. Farnham

Comments

[Joe Raciti]

Wow... interesting article. I work for a company that develops facebook applications so I find this sort of thing very interesting. WE made an "America's Most Smartest Model" app for vh1 and it experienced decent success quickly. We just released a Flavor of Love app that we are waiting to catch on. I included a link to that app in the URL field of this comment. If you got a chance to check it out I'd love to hear what you thought about it and where in the diagram you thought it fit in.

Thanks!

- Joe