Shelly D. Farnham researched Facebook applications and what determines their success. It is very interesting what he found out - applications that become successful help its users to achieve social goals:
"In reviewing the dominant types of applications, it is clear that most of the applications are helping users achieve social goals such as improved communication, learning about the self relative to others, finding similar others, improving self-presentation, engaging in social play, and engaging in social exchanges via gifts and media. Despite its shifting demographics, Facebook is still very much a social arena in the private, personal domain, not the professional domain."
Read / buy the full report here,
Tags: facebook, applications, Shelly D. Farnham
