Things for Free and Hunters

 

I was writing an article about freeconomics and its consequences for music business when I thought about some other aspects of things for free. Working in agency gives you access to many free things. You get magazines, newspapers, free cinema tickets, invitations to theater and X-mass gifts. There is nothing unusual in that, you get free access to media that are the substance of our work. What’s interesting is to observe how people cope with the “free”.  “Free” brings status with itself. It means you’ve been noticed and acknowledged important. Free means VIP. It is social currency that communicates to your surroundings that you are someone. Someone who gets things for free. And I would believe deep down in the reptile part of the brain, free makes you feel instinctively as a successful hunter. You get your share, so you don’t have to spend resources on it any longer.

Photo by broterham