Social Hallucinations

The Marketer Dream - Sex & The City

I had a pleasure to work on Sex&The City - every marketer dream. Everyone wants it, everyone wants to be linked with it, everyone talks about it...yeah, the female part of population does. It was great working on the project and see the huge engagement from all the partners both on brand and media side. It was also fascinating how women get crazy about it and couldn't wait to get tickets to see the movie and how involved can men become. I did today the small competition in the office with 5 free tickets as prize, 3 questions about the series. Apart from the fact that it took ca. 1 minute to get right answers, the men were quickest. They claimed it was for their girl-friends :-). It is the fantastic gift, can be even better than flowers.

The results of the campaign, partnerships and WoM are to be seen. I believe it will be a huge success as Sex&The City isn't only just a hype. This is to some point the lifestyle and part of the culture of every urban girl. The film is really great, it didn't disappoint me. There are lots of laughs and tears you can look forward to Girls!

Meanwhile you can take a look into Carrie's Mac. This is pretty awesome feature! Get Carried Away!

 

In the Search for Love

...in digital world. Very touching installation "I want you to want me" by Jonathan Harris and Sep Kamvar. The piece was presented on a 56" high-resolution touch-screen, hanging vertically on the wall, and was installed at MoMA on February 14, 2008, Valentine's Day.

It chronicles the world's long-term relationship with romance, across all ages, genders, and sexualities, using real data collected from Internet dating sites every few hours.

art, MoMA, online dating, I want you to want me

Flickr Bling Bling

I love this type of digital bling bling. This one is from Flickr - Tag Galaxy. It looks wonderful and hypnotizing to create universe of flickr tags. It gives great overview over pictures on Flickr. After all they are the universe on their own, the reflection of our world. The world registered through our eyes.

creativity, photography, social media, flickr, world through my eyes, taggalaxy

Nano Blogging

Small and simple is taking its way into our digital lives that are cluttered. First we've got Twitter, so called micro-blogging. We could build network, share with others and tell the world what we were doing - the only limitation was to use 140 characters. Cut the crap is the driver behind micro-blogging. Twitter size, snacking format fits perfectly in our busy and over-connected, overcomplicated digital universe. Nutritious information. Not too many calories but still fulfilling our hunger for being part of human network. Now it's taken a step further by introducing nano blogging. Adocu. Tell the world what you are doing using just one word. It demands cutting the crap even further. No air, no unnecessary words. One word that is defined as streamline of letters, no spaces...

One word concept is pretty good idea if we want to reduce number of incoming information, make them more compact and easy to consume. Neat. But with adocu you can accidentaly choke. There is no limits on the numbers of letters, you can put all sentence, you just avoid spaces. Can adocu cut the crap? Yes and no. It is all in hands of people who use it and the meaning they convey through it. I'll defintely keep an eye on it.

Meanwhile I stick to Twitter.

Submerged in Technology

I've found a fascinating series of photography by Evan Baden called Illuminati in filemagazine. He captured people "enlighten" by the light of technology. Their faces express astonishment, they look hypnotized and totally submerged. It is like they've seen the light and choose to follow it to find the truth, to find the answers. Those pictures are for me the illustration of belief that technology became extension of ours. We are no longer isolated individuals, we are connected via those technological extensions. The technology creates environment itself and place for us to exists, act and self-realize.

Search Meets Impatience

According to web usability guru J. Nielsen people are increasingly impatient and expect sites to delivery exactly what they are looking for. It is more about optimizing experiences to meet people's needs, instead of creating cool experiences that are just time wasters and don't give people what they were looking for.

People don't get to the information they need through webpage, today "only 25% of people travel via a homepage". The rest uses search and get directly to what they are interested in.

Search definitely rules and it is hard to expect today's consumer waste their time to find you. You must fear those who outsmart you on search. This is where the war for attention takes place.

marketing

Social Media Wars

Are you confused by invitations to communities, social networks streaming into your mailbox? Dreaming of getting some real life in real world stalked by MySpace, Friendster, and other friend generators.

How your life would be if social networks could talk...this is so funny!! I love this video.

facebook, social media, myspace, friendster, Untitled

Adopt This Ad

And one more ad that I think is fantastic. It plays well on my weakness for big eyes, so characteristic to women :-). The story is really good and I like the kind of anticipation it builds. through the whole film you get a few ideas what's the ad for... The end is surprising. Watch yourself

advertising, creativity

Get Hydrated

I've been away a couple of days as a result of work overload. Damn, I wish I saw the ad some day before. It can be my brain would work better = faster.

It makes my feet move :-)

advertising, brain, creativity, drench

Facebook In Real Life

What if we acted in real life like on Facebook? It'd be pretty ridiculous. I poke you!

facebook

The Prose of Life

Tags: world through my eyes, daria, poland, street photography

Vice Global Trend Report

Vice magazine published their annual global trend report. Here are a few words about Copenhagen.

People in Denmark like to refer to themselves as “laid-back” and “mellow.” They act like they don’t give a hoot about fashion, or anything else for that matter, but they mix up as many styles as possible in order to acquire absolute nonstyle, and that seems to take a pretty good amount of forethought. Anyway, the desired look is messy, slightly sexy clothes, preferably picked right out of a dirty laundry pile on your floor.

Enjoy. There is more interesting reading not only about Copenhagen but other cities.

Tags: Vice, trend report, copenhagen

What Does Your Brand Mean?

Noah Brier created simple application that allows people to enter words they associate with specific brands - Brand Tags. Really cool and simple tool not only to share your meaning about the brand but to learn how people perceive brands.


Tags: brand tags, Noah Brier

The New Client: The World

I was wondering this morning whether the WE is powerful enough to initiate the change in the world, to work towards solving the most burning issues in to world. Later on I've stumbled upon this video: Humanitarian Lion that calls all Big Guys to create big ideas about solving humanitarian problems. The rule is simple - one entry to Cannes festival binds you to send another entry to humanitarian category. No billboard or TV spots, just an idea.
Great! Let's use our brains to help the world, not only generate growth.



Tags: advertising, Cannes Lions, humanitarian lion

Stupidity Can Kill

There is nothing more endangering for our species and Earth as humans' stupidity. Now it appears that working with idiots isn't only annoying but it can kill you. Apparently it is very stressful to work with stupid people. It is a source of frustrations. How do you cope with stupidity. You don't say to someone to stop being such an idiot. It is against social rules. Usually people keep to themselves those frustrations and it can lead to very serious stress and health consequences.

Download the whole article here.

It is similar to being surrounded by people who are negative. We tend to become influenced by their negativity because of our mirror neurons that get us to do the same thing as the person we are watching (it explains infectious yawning). We learn by observing and imitating other people and it all happens on subconscious level. Thus, there is a risk we can become idiotic. Scary, it can happen i situation when we can't really handle the bad atmosphere, and ineffective work caused by lack of thinking, our brain chooses to adapt and save itself a lot of stress. In Rome do as Rome does...Bad idea! Better solution would be to stay patient and clever and wait the stupid ones become influenced and will follow.

Tags: idiocy, team work, mirror neurons