I had a pleasure to work on Sex&The City - every marketer dream. Everyone wants it, everyone wants to be linked with it, everyone talks about it...yeah, the female part of population does. It was great working on the project and see the huge engagement from all the partners both on brand and media side. It was also fascinating how women get crazy about it and couldn't wait to get tickets to see the movie and how involved can men become. I did today the small competition in the office with 5 free tickets as prize, 3 questions about the series. Apart from the fact that it took ca. 1 minute to get right answers, the men were quickest. They claimed it was for their girl-friends :-). It is the fantastic gift, can be even better than flowers.
The results of the campaign, partnerships and WoM are to be seen. I believe it will be a huge success as Sex&The City isn't only just a hype. This is to some point the lifestyle and part of the culture of every urban girl. The film is really great, it didn't disappoint me. There are lots of laughs and tears you can look forward to Girls!
Meanwhile you can take a look into Carrie's Mac. This is pretty awesome feature! Get Carried Away!