The New Client: The World

I was wondering this morning whether the WE is powerful enough to initiate the change in the world, to work towards solving the most burning issues in to world. Later on I've stumbled upon this video: Humanitarian Lion that calls all Big Guys to create big ideas about solving humanitarian problems. The rule is simple - one entry to Cannes festival binds you to send another entry to humanitarian category. No billboard or TV spots, just an idea.
Great! Let's use our brains to help the world, not only generate growth.



Tags: advertising, Cannes Lions, humanitarian lion