Green, Greener, Greenest

I have a feeling we are overused Green concept a little. I mean everything is at some point more or less green. The color is there but the meaning is lost. Someone made a focus group or survey and asked people:

- Would you buy products if they were green (ecological and save for the environment)?

- Yes! replied confidently consumers.

- Let's make our products green - said brand manager A

- Yeah, I think of green cars! - said another

- And you know what than we will advertise all those product on green TV! - shouted excitedly the third one

Btw it takes lot of energy to produce the TV shows and then watch them! It is incredible, how we misunderstand the whole concept of sustainability.

marketing, green, sustainability, green planet, Untitled

Comments

[timme]

Hej

Jeg er redaktør af Kforum - har du tid og lyst til at skrive et lille essay om hvordan vi er kommet til at overdrive, oversælge det grønne med hvilke konsekvenser. Det kan være som et lille pip på en til to sider

kh fra Kforum / timme , mail eller ring blot for at høre nærmere

håber du er frisk