I have a feeling we are overused Green concept a little. I mean everything is at some point more or less green. The color is there but the meaning is lost. Someone made a focus group or survey and asked people:
- Would you buy products if they were green (ecological and save for the environment)?
- Yes! replied confidently consumers.
- Let's make our products green - said brand manager A
- Yeah, I think of green cars! - said another
- And you know what than we will advertise all those product on green TV! - shouted excitedly the third one
Btw it takes lot of energy to produce the TV shows and then watch them! It is incredible, how we misunderstand the whole concept of sustainability.
