Helium in Your Pants

The new viral from Levis. That's totally cool! Great idea. What fascinates me about the videos like this one or Quicksilver or popping popcorn with mobile phone, are the peoples commentary. The long and serious discussion on the probability of stories to happen in the real life. No matter how crazy idea is, people will always wonder whether it is possible or not. They get involved. I wonder whether they try it at home!

viral, levis, involvement