iPhone
Interesting chart from eMarketer about mobile content used by mobile phone types. We've been hearing for so long about mobile break through to come. Mobile advertising and content has been about to rock the world and change advertising for the last 8 years a least. The new technologies came but people habits never changed. People keep on using their mobiles for voice calls and text messaging. Technology changes, people don't. Some prophets believed however that technology will change people. It ain't happen as technology missed one important asset: Utility. Until iPhone came along and it wasn't about technology but about user experience. This is what gets people into mobile evolution.
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