Great campaign from the Danish Cancer Organization's Skin Cancer department. They have been running since last year their sun campaign with good advice how to use the sun and avoid tragic consequences in form of skin cancer. They conveyed the message with 4 key simple hints: sunblock, shadow, siesta and switch off solarium.
Now they've given their campaign a twist that should make them into being a subject of conversations. Idea is fantastic and I fell in love with it from the first sight. It is one of those ideas that make you sigh "Damn, why it wasn't me".
The movement called The Enemies of Sun was created. This is kind of sect that is led by Father Ruud and I can tell you he hates sun and lives in dark hole down under surface, just to avoid the bad influence of sun. On the website you can see count down to something that is unknown. It will be WOW, that's all you got to know. From here you can take the grand tour in the dark hole and read the truth about The Enemies of Sun, where the original sun campaign (siesta, solhat, solcreme, sluk solariet) gets ironic angle. You can sing with The Enemies of Sun choir and record music video, and this is pretty cool feature. You give the access to your camera and microphone and here comes your video. That's really funny, as you have to sing. Lots of funny videos with song about sun that kills all. Good laughs.
You can watch the movie from Fathers Ruud speech, it can be also found on youtube.
He is if course preaching about the bad, bad sun! beware!
And then you can stitch your friends who don't get it how dangerous sun is. You give their name, age and phone number. They will receive email with link that will take them to Fathers Ruud office. He will call your friends and preach about terrible sun.
The Enemies of Sun has also both page on Facebook and MySpace . You can also become friend with Father Ruud himself. He is quite a mouthful.
Fantastic site, well thought universe that uses all social platforms and speaks the youth language. Danish humor at its best. Enjoy and join the Enemies of Sun! And don't forget to stitch your friends.
"Sun kills all" Father Ruud
