The Revelation of the Consumer
I've just run across this Polish ad for mobile provider Plus GSM - it is great! They've created the whole series of ads with famous comedians group, some are better than others but especially this one ad nails what it is all about. You are going to have the most fun when you understand Polish.
The lady is the need of the consumer that appears in the office of mobile provider. He calls for his colleague, lets call her the office woman:
The office woman asks her: Who are you?
I am the need of the consumer, she replies
The need of what?, asks the woman again
I am the need for the new type of deal. Deal that is shorter and not counted in years but minutes (hmm Apple and its friends in telecom world could learn something from this commercial). The more you talk the faster your deal is over and you can buy the new telephone in promotional price - explains the revelation of the need of the consumer
Woman, you have no idea about the telecommunication market! - replies outraged office woman
Great idea from the Plus GSM! I find the revelation of the consumer to be a great idea.
Comments