Facebooks seems to become increasingly spammed by companies who assume that people die to become their friends and use / install all the crap they produce. The worse some use Facebook as traditional media, they think the higher they will shout, the more people will hear. There are also others, that choose the way of silence. They don't think they should say/write anything. Silence. Just a link, not a word of explanation. New application from charity organization. That's interesting. Hmm, I wonder whether they thought I would click because I am curious.
Guess what, I clicked hopeing there will be some explanation. Nope. Just like that.
I wonder whether anyone producing this application and then seeding it on Facebook tought for a second - 'why would people on earth download my application?'
Over and over again, I get surprised by the lack of the insight and idea on what motivates people. People always do things driven by needs and motivated by the urge to satisfy those. So for the God's sake, think about it when you plan to communicate with people. Don't expect them to get involved because you want it. Get them involved by nurturing their motivations.
Amen
