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Link to min article in Market Magazine (in Danish) about brain, neuromarketing as the urge to find the tangible and fast answers to the world of unpredictable human behavior.
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Mark Buchanan: The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You
Philip Zimbardo: The Lucifer Effect: Understanding How Good People Turn Evil
John Gerzema; Edward Lebar; Foreword-Peter Stringham: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Duncan J. Watts: Six Degrees: The Science of a Connected Age (Open Market Edition)
Malcolm Gladwell: Outliers: The Story of Success
Albert-Laszlo Barabasi: Linked: How Everything Is Connected to Everything Else and What It Means
Grant McCracken: Flock and Flow