It is really interesting reading, so important for agencies that strive in finding their way of working in the new more connected reality.
The main outtake to me so far is that it takes changing mindset and attitude. The copy and paste into new template isn't the way for the winners. In order to become the part of the game in the connected world, we need to become heretics and lead the tribe, instead of managing and using old logics pimped with new hype words. It is about telling stories that unite the tribe, instead of giving orders.
Can't wait to get home and finish the book.