Indeed, it is. In the storm of declarations about digitalization, revolution...blah, blah, Danish newspapers seem not to really get the point and keep on talking about "the control of user experience".
Danish newspapers renewed their efforts to stop websites like Google News from linking to individual articles rather than a newspaper's homepage. Their argumentation - better control of user experience. This is rather silly move in the eyes of declining readership. Dying industry trying to keep the status quo and graving their own grave?
I always believed any form of news whether it is from newspaper or blog should be slippy, they should be easy accessible for its users. It is not about how you want to serve your news, but how people want them to read. It is about letting go and making sure your news find the way to people. This is the way to survive, not to control.
"The Danish Newspaper Publishers Association
are frustrated that Google News in Denmark wants to list and link to
articles of Danish newspapers without paying them royalties." Yes, keep on being frustrated while people find the news elsewhere...And then you will complain that you are dying and government should help you to survive. What about adapting to the market developments and focusing your efforts on reinventing your business model and ways of attracting readers instead on thinking out how to "better control the user experience".
As R. Murdoch said, journalists should understand that their role is to serve, not rule / control.
found at Global Voices Online
Photo by TalkingTree
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