I get amazed almost every day finding out how Apple products fuel the new developments turning a technological device into human thing. Take a look at abundance of applications for your iPhone or iPod touch from silly Beer to serious eco application helping you to calculate your Co2 emission.
As Kyle Cameron said to me "When asked why iphone is so unique, i say it's not touch screen, it's app store/developer community".
Then you have diverse products that integrate the product into lifestyle, make it usable and adaptable to your needs. The brand becomes enhanced and irreplaceable. Like this very cool wireless iPod headphones.
This how technoogy become human. And the ad below illustrates it perfectly.
