Tweetsgiving Shows Social in Action

Tweetsgiving is a fantastic initiative not only  collecting money for a good cause but also given a good example to companies how to use social media.

"Tweetsgiving is a Twitter celebration of gratitude and giving created by Epic Change, a 501(c)(3) nonprofit organization. The project aims to demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in Tanzania.

TweetsGiving will be held from Tuesday, 11.25.08 (12pm EST) to Thursday, 11.27.08 (12pm EST)."

The formula is simple:

tweeting - 48 hours - 10.000 USD - A classroom in Tanzania...thankfulness.

It is about finding the cause, and the motivators that will make people die to contribute, than make it accessible and conveninent to contribute...bam! It works. 63% of the expected sum was collected so far!