Know the Signs

The latest project from Heineken - Know the Signs. We all know people who not only get drunk and funny but some who lose control. There are 5 types of drinkers and Heineken gives you a guide how to spot them, then you get the chance to see them in action and embarrass them by sending videos, widgets and letting them know: Dude you are far out! Entertaining. I like the fact that site has so many ways of getting engaged and takes a good angle on the problems of excessive drinking and involves social mechanics - embarrass your friend. Well done!