Obama's Lessons for Marketers

Be Cool, Be Social and Be the Change - 3 simple guidelines for the way to think and act in marketing. Obama showed it can work. Now you can tap into that wisdom by reading this book Barack, Inc.: Winning Business Lessons of the Obama Campaign.

I read a few fragments from the book on Google Book Search and it seems like an interesting and inspiring guide for the new thinking in the difficult times we are entering.

You can read more about the book on Barack,Inc. website.