This is Enough

Muji is a Japanese retail company which sells a wide variety of household and consumer goods that are charactirized by minimalism, recycling and no-brand policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.

Muji's vision is "This is enough"

 

Timeles idea focusing on sustainable design build around simplicity and purity. No flashy advertising, just Muji's message. The new way of earning money where profits doesn't seem to be the only focus. The state of humanity is included and cosidered. An effort to fight pointless consumption and turning less into more.