Image via WikipediaWe are no longer focusing on the socializing with others. Our human relations get objectified and objects are necessary for social interactions. They facilitate them and enhance them. People are not unique, the objects they own, are.
Increasingly, human interactions are initialized by things – they intermediate our contacts with others and definte the nature of our interactions.
Things become essential in the human connections. Nintendo Wii becomes the essential object for kids, it becomes the "be or not to be" of their social life. Should we study Nintendo Wii manual to get more profound understanding of youngers social life? It may be not so silly idea after all seeing so many extreme reactions to receiving Wii.
Hat tip to Seth Godin