"Despite all the new technology (neuromarketing), simply talking to consumers remains one of the most effective ways to improve the “customer experience”."
Wow! What an enlightenment. It is cheaper to be nice to your clients and improve the overall customer experience than hire the team of neuroscientists with expensive machinery to get into customers subconsciousness. 
Image by turtlemom4bacon via Flickr
Simplicity is often the best solution. However we humans love the glittering lure of fancy technology and people in white smocks that blur the simple ways leading to problem solving.
"Simplicity is the ultimate sophistication.” da Vinci
Read the whole story at The Economist - The Science of Shopping.
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