What is Viral?

"Viral is a thing that happens, not a thing that is. If people pass your communication on, it's viral. If they don't, it's not. Sometimes I get calls saying this viral isn't performing very well - what's the problem? We've seeded it to all the right places, it's on you tube and everything - where's our traffic? The problem is usually that they've made an ad that contains nothing people consider worth showing to their friends." (Faris Yakob)
We share things we like and things that tell something about us. We share to exchange information, to maintain relations, make other people laugh and to empower the community we are belong to. There are no recipe for effective viral campaign. Fortunately not. As Faris said, viral is a thing that happens and it is impossible to predict what we will love. It is about one great idea that can gather people. Like this event for Tic Tac with the talented boy who attracted a small crowd and make them to have fun on one rainy day in Copenhagen.

Is it possible not to love TicTac Micha? ;-)

Visit also Micha site to learn about his history, his intruments and play TicTac hero (guitar hero spoof)

This the result of cooperation between Buzzanova (bunch of engaged and creative guys), Vizeum (me) and the wonderful and daring client in the world Ferrero Scandinavia.