Computer Tan

I work myself for skin cancer campaign and I like the idea created by McCann London for Skcin. There is the huge problem, at leat in Denmark where lots of young people go to solarium and are ignorant to risk it brings. I've heard a lot of sad stories about young people whose lives are threathened. We need more campaigns that will not only create awareness but influence behavior and save lives.

Computer Tan is a fakevertising for a tan-tastic technological breakthrough, styled as informercial, you know TV shop. The site promotes the new and revolutionary way of getting tan right at your desk.
When you decide to try the product, your computer skin will be transformed into a tanning lights. After a minute in front of the full-screen tanning lights, images of blistering lesions appear and the skin cancer prevention message shines through.

I hope it will show to be effective way of making people more aware, more clever and creates a responsible "tanning behavior"