How To Get Ideas?

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I've been away for a quite some time because of huge work pressure and projects that have been falling down on me. Projects that required ideas, projects that required stepping outside the lines and getting back with eye-opener and breakthrough thinking. I've been through a couple workshops and discussion that showed me the power finding a "spring-board" thought / insight that will help you to jump over the average, touch the sky and come up with something exceptional. Having such an spring-board tough makes the whole process easier and more understandable. Suddenly ideas give a meaning as a means to success.

This is a good example from Zeus Jones - Use More concept.

Spending time on getting and idea is rather waste of time. Spend rather your time on finding out what drives people, what are their needs - when you get sharp conclusion on this, ideas will come.

"Ideas are like fish.
If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you've got to go down deeper.
Down deep, the fish are more powerful and more pure. They're huge and abstract. And they're very beautiful." 
(David Lynch)